HEXONET’s DotAsia backordering technology is one of the first, if not the first, backorderingservices for .ASIA domains – thousands of domains soon to expire on DotAsia’s anniversary.

Vancouver, Canada March 3, 2010 — HEXONET (www.hexonet.net) announced today one of the domain industry’s first, if not the first, backordering services for DotAsia domain names. Utilizing HEXONET’s revolutionary domain backordering search engine and service platform, starting today, for the first time, anyone will be able to search for expiring .ASIA domains as well as backorder them even before they expire. Again, only at HEXONET, can .ASIA domain backorders be placed using this new technology.

“With DotAsia’s Landrush anniversary fast approaching, HEXONET was determined to launch the DotAsia backordering service as quickly as possible,” said Robert Birkner, Chief Strategy Officer of HEXONET. Birkner also went on to say, “On February 20th, thousands of domains, if not tens of thousands, first went into redemption (expiration) resulting from DotAsia’s massive launch two years ago. Many fantastic domains are going to be up for grabs towards the end of March and only HEXONET customers will have the newest technology to take advantage of the opportunity.”

Edmon Chung, Chief Executive Officer of the DotAsia registry, has been quoted as saying, “We are excited to see technological innovations built around DotAsia domains. With the implementation of the Asian Free Trade Area between China and 10 South East Asian nations earlier this year, the usage and demand of DotAsia domains will continue to grow, not only for new domains, but also for domains that have been previously registered as businesses expand to the regional Asian marketplace.”

Individuals, businesses, and organizations can sign up for free at HEXONET and immediately start backordering .ASIA domains. Backordering for other domain extensions–such as .DE, .INFO, .BIZ, .ORG, and more–is also available.

About HEXONET
Since 1999, HEXONET has been a leading developer and service provider of reseller technologies for the domain industry. Thousands of resellers, startups and service providers from across the world trust HEXONET as their domain platform provider. And today, HEXONET manages over six hundred thousand domains for its clients.

.CO is anticipated to be the hottest new TLD  Introduction of 2010.

.CO is the official country-code Top-Level-Domain (ccTLD) of Colombia and is operated by .CO Internet.  Starting this summer (2010), .CO will become available worldwide to anyone interested in registering the TLD.

The appeal of .CO is clear to see, it is associated globally with the words like “COmpany,” “COrporation” and “COmmerce” – the .CO domain is also easy to recognize, simple to remember and flexible to use.  And that makes it the perfect platform for today’s socially networked individuals, entrepreneurs and companies to create .COmmunities, share .COntent, and .COnnect, .COmmunicate and .COllaborate.

In preparing the launch of .CO, HEXONET’s passionate customers/reseller and HEXONET itself had some interesting questions to ask about the TLD.  Hoping to get answers directly from the registry, Lori Anne Wardi, Director of Marketing for .CO Internet, was kind enough to do an interview.

1.) Though HEXONET would love to promote .CO to our customer base, not being allowed to be an accredited registrar actually puts us in a strange predicament, where promoting .CO to our customers will likely lessen our own brand and their confidence in us.  Like us, many registrars were more than ready to run through the accreditation process as well as press up our own marketing to get .CO maximum exposure.  Therefore, with many good registrars wanting to get accredited and really push .CO, why would the registry want to limit the number of accreditations to just ten?  Why are you only operating through 10 accredited registrars?

.CO INTERNET: “Due to the governing policy in Colombia, there can only be ten .CO Accredited Registrars during the registry’s first year of operation as a globally available domain. This includes eight international and two local registrars based in Colombia.  We encourage other Registrars to participate by becoming a reseller for one of the ten Accredited Registrars.  Some have private label solutions or APIs that allow for a seamless integration of their interfaces.  Additional Registrars will be accredited over time, and details on the accreditation process will be available in the fall of this year.”

2.) One question we will encounter from our own customers is, “why is HEXONET/1API GmbH not accredited for .CO?”  We would like to give them a clear and truthful answer.  Therefore, to answer these customers inquires, we would like to know the criteria used by the registry in making the selection of 10?  Moreover, what were the criteria and how did the 10 satisfy the requirements?

.CO INTERNET: There are many worthy Registrars but unfortunately we had to identify 10 Accredited Registrars during the public procurement to win the concession contract to administer the .CO domain.  We selected two Registrars in Colombia to support the development of Internet industry there, and given .CO will be marketed globally we felt it was important that we had a broad variety of Registrars from other regions of the world.

3.) Many registrars are wondering if the registry will accredit more registrars in the near future.  And if yes, then when can we expect the accreditation process to be reopened?

.CO INTERNET: After the first year of operations, .CO Internet will begin to open the space progressively to additional registrars that meet the accreditation criteria, in accordance with evolving governing policies.  We expect to provide details this fall.  Most importantly, we will be looking for registrars that are aligned with the goal of building .CO into a global, recognizable, and credible TLD.

4.) To help in the production of our marketing collateral, we have always found that the registry’s answer to “Why will .CO be successful?” helps us tailor our marketing message appropriately.  Why do you believe .CO will be such a tremendous success?

.CO INTERNET: We recently retained the industry leading research firm of Penn, Schoen and Berland to learn more about what “.CO” means to potential business and consumer registrants. After fielding thousands of surveys, they interviewed 600 prospective domain registrants in depth.  A full 75% of those interviewed identified .CO to mean “COmpany,” “COrporation,” “COmmerce” – and/or “other commercial endeavors” when asked in an open-ended question.  It is no surprise that this is the case since the literal translation of “CO” is “company” in numerous languages.  In fact, more than 20 ccTLDs currently have third level domain extensions that incorporate the “CO” designation (e.g., .CO.UK, .CO.KR, etc.).  However, .CO was not limited to only those meanings, demonstrating significant flexibility.  In light of the above, the .CO extension is familiar and meaningful to registrants the world over even prior to the time we launch the second level.  But the thing that makes the .CO extension so remarkable is that its global appeal is not limited to only the obvious commercial meanings.  Its flexibility makes it the perfect domain platform for today’s socially networked individuals and entrepreneurs to use when sharing COntent, building COmmunities, or COnnecting, COmmunicating or COllaborating with friends, followers, clients and/or COnsumers online.

To summarize, the .CO domain is globally recognized and flexible to use.  We will not market .CO definitively to mean any one thing — but will allow registrants to ascribe to it any meaning they wish to give it based on their own interpretation, interests and need.

5.) In particular with .CO, since it is only a single letter away from .COM, we are wondering if the registry is doing anything to avoid .CO from becoming a “typo” TLD?  Who should register a .CO and which pro-active measures will the registry be taking to avoid having the reputation of being a typo TLD?

.CO INTERNET: .CO absolutely cannot and will not be marketed as a typo to .COM. In fact, .CO should be marketed as exactly the opposite – as the most exciting TLD launch and the domain name extension that provides exciting new online branding opportunities with a truly global, recognizable and credible domain name extension. In fact, the .CO registry is implementing a Rapid Takedown Process to  take action against websites in cases where phishing, pharming, malware, or other significant security threats have been identified.  We have also developed policies to quickly suspend domains in instances where serial cyber-squatting can be established.  If you do get questions around marketing .CO as a typo we encourage you to share our point of view  around .CO of quickly becoming a thriving namespace and a premium domain.   Our terms of service with registrars are very strict on this point.

HEXONET would like to thank Lori Anne Wardi of .CO Internet for taking the time to answer these questions thoroughly.  We at HEXONET truly believe .CO will be a tremendous success and we will do everything possible to contribute to its success.  Once the accreditation process opens for additional registrars, HEXONET/1API GmbH will be first in line to obtaining our own accreditation.

Third-Level .CO Domains (com.co, net.co & nom.co) can already be registered in real-time through HEXONET.

HEXONET will begin accepting Pre-registrations of Second-Level .CO Domains for both Landrush and GoLive starting Thursday February 25, 2010 at 10:00 a.m. CET.

About Lori Anne Wardi:

Lori Anne Wardi brings close to 20 years of diverse business experience to her position as Director of Marketing at .CO Internet.  Prior to joining .CO Internet, Ms. Wardi founded and managed several businesses, including Dream Big Media, Inc., a digital asset strategy consulting firm in New York City. Previously Ms. Wardi practiced law for five years at Proskauer LLP, a top tier national law firm, where she counseled executives on the full gamut of federal and state employment laws. A seasoned management consultant, Ms. Wardi has served as the Global Manager of Training and Professional Development for the Technology Division of Goldman Sachs; and has consulted with executives in many of the world’s most prominent investment banks, professional service firms and non-profit organizations, including JP Morgan Chase, UBS, and AIG. Ms. Wardi has a B.A. in International Relations from Muhlenberg College; a Master’s Degree in Human Resources from Cornell University; and a Law Degree from Brooklyn Law School.

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DomainFest is not only one of our industry’s spotlight events, but it is also one of my personal favorites that I always look forward to attending. I just returned home from another amazing DomainFest conference at the Fairmont in Santa Monica, California.  A huge congratulations goes out to our good friends at Oversee.net for hosting another fantastic event.

After seeing and hearing Steve Wozniak give the Key-Note address a year earlier, I thought the organizers would be hard pressed to top DomainFest 2009.  But guess what?  They did it again.  Tony Hsieh, CEO of Zappos.com, one of the most successful business innovators in the new online economy, was a fantastic Key-Note.  The additional sessions were great and all the familiar as well as the new faces really made the event special.

Going to DomainFest is a MUST in my books.  My colleagues and I at HEXONET are already looking forward next year.

Never Miss an Opportunity – Be Notified with Domain Backorder Alerts!

Since the release of HEXONET’s Backorder Service on January 5th, 2010, not only have we received a deluge of backorders, but we have also received excellent feedback. Thank you for your responses. HEXONET is listening!

More TLDs

Resellers are happy that they can simply and cost effectively backorder .COM, .NET, ORG, .BIZ, .INFO, .MOBI, .DE, .SE & .US domains. But you want more! Yes more domains are coming soon. Stay tuned!

Alerts and Notifications

Resellers want to be automatically notified a few days before domains based on important or favorite keywords are due to expire. Our resellers asked and HEXONET has delivered! We are pleased to inform our resellers that Backorder Alerts are now available free of charge!

FREE Backorder Alerts @ HEXONET

Simply login to your account through the Control Panel and navigate to “Manage Products > Backorders > Backorder Alerts”. Then just add one or more keywords of your choice, select any additional options you like, and enter the email address where the alert should be sent. Then anytime a domain with the entered keyword(s) is about to expire, an email notification will automatically be sent.

Alert Service Details

• Alerts are free of charge.
• Registered resellers of HEXONET are allowed to create any number of Alerts.
• Alert email notification is only a notice, placing a backorder is strictly the responsibility of the reseller alone.
• Alert email notification delivery is not guaranteed and is dependent on reseller’s email service provider.

Janaury 5, 20109.

HEXONETs DOMAIN BACKORDERING service allows Internet resellers, startups, ISPs, and individuals to compete for highly valuable country code TLDs, some worth millions, as they expire. Though most of the good .COM, .NET, and .ORG domains have been seized, the market for expiring country code domains like .CA and .DE are just beginning.

Success in the backordering game is all about speed and operational knowledge. HEXONET´s platform is the perfect marriage of both ingredients. First, the platform leverages the company´s renown high performance, high powered, and highly reliable global infrastructure to ensure industry leading backordering speed. Second, over a decade of ccTLD registry knowledge has been embedded in the technology to take advantage of every opportunity to be first in line to grab expiring domains. No company or backorder service on the market has the combined expertise and platform performance being delivered by HEXONET´s new backordering service.

To start, HEXONET customers will be able to backorder the standard .COM, .NET, .ORG, .BIZ, .INFO & .MOBI domains and the ccTLDs of .US, .SE and .DE, but by June of this year HEXONET will be adding many more ccTLDs.

Access

• Login to the control panel and navigate to Manage Products > Backorder
• Conduct searches on upcoming expiring domains
• Place and manage backorders

Pricing (includes the registration for the domain for its minimal registration period)

• .COM, .NET, .ORG, .BIZ, .INFO, .MOBI & .US → 70.21 USD (net: 59.00 USD)
• .DE → 58.31 EUR (net: 49.00 EUR)
• .SE → 595.00 SEK (net: 500.00 SEK)

Service Notes

• If a backorder domain is successfully registered, but MULTIPLE backorders bids are placed on it, the domain automatically goes to auction.
• Backordering is free, however, three days prior to a backordered domain becoming publicly available, HEXONET requires a deposit equal to the backordering fees.
• Unsuccessful backordering bids result in the immediate refund of any backordering deposits
• HEXONET offers no guarantee in successfully acquiring or registering any backordered domain whatsoever.

With the end of the year fast approaching, my annual ritual of reviewing the past 12 months and looking forward to the year ahead has started in earnest.  Not unlike most people, some of my failures and New Year fixes revolve around my waist size.  This past year can be summarized as winning the small battles, but losing the war.

With renewed vigor, I plan to fight again in 2010, but with one major change.  This year, my strategy to fight the bulge starts with making weight loss simple and straightforward.  Enough with diet books, special meal programs, boot camps, or infomercials, which often result in some sort of gimmick or untruth.  Simple, truthful, and straightforward is the plan.

So why start this blog entry with my belt size? The reason is that many gimmicks and ploys also plague the domain industry as well.  For instance, how can some domain companies set their REGULAR price for a particular domain below known registry prices?  One better get ready for a litany of restrictions, constant up-selling, unwanted and invasive advertising, reduction of support, or other problems when choosing such a company – buyer beware.

Like my diet plan, HEXONET’s philosophy of doing business is to make domains simple, truthful, and straightforward.  Where domains are offered with no restrictions, full support, abundance of features, no advertising, no up-selling, and at great prices, some at industry leading rates.  HEXONET can do this through ultra high efficiency and mass volume, where every penny saved is shared with our customers.

HEXONET publicly posts domain prices because we know we have highly competitive prices.  Also, we offer free registration and use of our system, because we have nothing to hide, our systems are that good.  HEXONET and our customers succeed because we keep things simple, truthful, and straightforward – hopefully my weight loss will also!

Another very exciting year has passed and HEXONET would like to sincerely thank our customers, resellers and domainers for your business and patronage this past year. With your help and support, HEXONET has been able to achieve much success in 2009. A few highlights of 2009:

1. HEXONET launched a new and enhanced Control Panel, which has received much adulation. HEXONET would like to specifically thank those who have been so kind to provide us continuous feedback on the Control Panel. With your help, HEXONET will continue to roll out new improvements throughout 2010!
2. HEXONET’s goal of having the widest selection of TLDS (gTLDs and ccTLDs) anywhere is slowly becoming a reality. Through our subsidiary 1API, we have become directly accredited with many additional ccTLD operators.
3. HEXONET has not only been expanding our TLD offerings, but also our organization. With the growing number of customers in the Americas and also in Asia, the opening of our Canadian office in beautiful Vancouver has been an important step in being able to service our regional customers.
4. HEXONET has been developing some very exciting new products and services that will be introduce throughout 2010, which will strengthen the position HEXONET currently holds globally.

HEXONET Management would like to take this opportunity to publicly thank our Employees without whom HEXONET would not be the company it currently is. Every single Employee at HEXONET contributes to the overall success of the company.

Again, thank you for all your support. Your trust is the driving factor that fuels our passion to work harder, innovate faster, and provide better customer service.

Wishing you and your families Happy Holidays and all the best for 2010.

Jens Wagner

CEO

Over my lifetime I have certainly wasted my fair share of money. From buying a HD DVD player (no longer supported) to cheaping out on a no-name car charger that nearly destroyed my iphone, the folly of chasing a good price often leads to a serious case of buyers remorse. That is because lowest price more often than not doesn’t equate to value, but in fact, typically equates to little or no value.

This axiom holds even more true for the domain industry and especially true when it relates to domain reseller system providers. Domains are the quintessential virtual product, even more virtual (or abstract) than say an email service or hosting. Unlike server applications, domains are as basic as protocols and data base entries at the core. Marry this technical simplicity, with the knowledge that domains are respectively sourced and tightly controlled by single monopolistic entities that ensure price fairness amongst registrars, and it becomes clear that “value” is not measured by price, but on the reliability, flexibility, scalability, and performance of the underlying registration technology.

Lowest Price Verses Best Performance:

Since the floor cost from any particular registry is generally equal, it is easy to see who is investing money into infrastructure and who is not. Speed and performance requires newer and growing systems, as well as, investments into engineering. Thus, the best VALUE amongst Reseller Platform Providers like HEXONET, should be the one that has the best performance per price ratio.

HEXONET publicly posts domain prices because we not only have highly competitive prices, but we also want people to intuitively see that we provide top performance per price. Go to our price page here, then go do a domain search on our home page. From my experience, HEXONET is providing industry leading performance for price – the true VALUE for domain resellers looking for the best wholesale domain provider.

Next Post – Lowest Price Verse Service Without Gimmicks or Restrictions

Why Choose HEXONET Over Your Competitors?  What Makes HEXONET Different?
 
With every phone call, meeting, or industry gathering, seemingly we always get asked the same questions – Why HEXONET?  What makes HEXONET different from your competitors? Why should I want to partner with HEXONET? The answer is clear, HEXONET has the right people, the proven expertise, and best technology.

The Team @ HEXONET
At HEXONET, our team is immeasurably greater than the sum of our individual parts.  This can only happen when a team has a common vision and the passion to pursue it.  HEXONET’s employees strive everyday to empower resellers through world-class engineering and innovation, whether that’s going above and beyond to answer a support call or simply investing countless of hours testing to ensure our latest builds are rock solid.  This is who we are and how we work everyday.

Our passion is fueled by the commendations from our customers.  Emails, phone calls, and meetings where our customers not only give us praise, but also give us positive criticism provide guidance as to what we can do better and how we can innovate even more.  At HEXONET we welcome our clients and partners to share in our philosophy and work with us towards making things better.  This is how we grow.

And above all things, our team holds true to doing business the old fashion way – that promises are kept and our word is our honor.  At HEXONET, we would rather close our doors than lose the trust of our clients and partners.

Expertise of the Team @ HEXONET
There are HEXONET competitors who are way better at marketing than us, no doubt.  Also, there are some of competitors who also have top notch engineering like us.  And there are some who have been in business longer than us.   So how are we different?  At HEXONET we believe we have the right balance of skill and experience, that when combined properly, is vastly more superior than any one skill our competitors possess.

HEXONET’s foundation is world-class engineering, which is lead by some of the industry’s foremost technical talent.  Though technology serves as the foundation for the company, it is our business leaders who make what we do special.  Worldwide, there are only a handful of individuals who have both the high-level strategic acumen and the practical and practiced exposure in our industry to actually make things work correctly.

Altogether, HEXONET has more than thirty (30) years of experience in the domain and hosting industry, as executives, programmers and operational managers. We know the top-down strategy and most importantly the bottom-up mechanics for success.

The Technology – HEXONET eats, drinks and breathes Technology!
HEXONET technology is a reflection of a single philosophy heralded by its founder and CEO, Jens Wagner – automation is the key to success, and making automation faster and more stable only brings success that much sooner.  So how does HEXONET technology bring success faster to our customers?

The foundation of HEXONET technology is an ultra-fast, highly reliable, and scalable domain registration system that provides anyone who uses it the widest selection of domains from a single source (see the list).  Simply connect with the platform once and everything else is entirely automated.  Even if technology changes, new registries arise, old registries die, or new regulations becomes mandatory, HEXONET does all the hard work of automation for our customers!

Add to this amazing platform an abundance of ways to connect, whether it be via API, web control panel, EPP 1.0, or our newest way, Registrar Operations Center (RegistrarOC), moving from a decision to registering the first domain with us can literally be minutes.

Whether preparing for the impeding new gTLDs or looking for ways to save money without sacrificing performance, HEXONET technology even makes the decision to try totally risk-free.  Risk-free because anyone can start off as a reseller (no signup fees or commitments) and seamlessly switch to their own accreditation utilizing RegistrarOC when the volume makes sense.  In fact, switching requires no engineering, no effort to migrate domains onto one’s accreditation (fully automated and free of charge), and once done, saves customers even more money since afterward, domain registration and management only costs a small administrative fee per domain.

Talk with us, work with us, and see how our technology is easier to use, more reliable, and more cost effective!