Registry operator Minds + Machines is launching the new gTLD .VIP. The Registry will be making a big push into the Chinese market as the term VIP is commonplace in China. For example, you often see VIP used at restaurants, hotels and shopping malls. In fact, many Chinese use a VIP card when shopping to collect points and take advantage of special savings. Also, the very popular e-commerce site vip.com runs successful marketing campaigns with the VIP term.