NIC.AT, the official registry of the country-code Top-Level-Domain of Austria, has recently released their second NIC.AT report.  In April, we featured a blog posting that provided the inaugural analysis and report of NIC.AT that many of you enjoyed. In this post, we would like to provide a summary of the second and newest report, including some very interesting trends and statistics.

Summary:

• The .AT ccTLD continues to be in high demand. As of July 1, 2010 the .AT zone had over 939,951 registered domains.  It is expected to reach the 1,000,000 milestone by the end of this year!  This is an impressive number considering that Austria does not have a huge population base.

• Among all registrants, private individuals register an equal share of .AT domains as businesses and organisations together. Just over half (53%) of all domains are held by legal entities such as businesses and organisations, with the remainder accounted for by private individuals.

• There is a strong appetite for .AT domains from abroad. According to NIC.AT, “Demand for .AT domains from Germany are undiminished, with almost 190,000 .AT domains currently registered with German owners. The .AT suffix is also proving increasing popular among the Swiss, and somewhat surprisingly, the English.”
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• .AT Registrations from Abroad
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• Holzhausen?  This tiny town in upper Austria with a population of 800 people is the domain capital of Austria. The number of domains registered outnumber the locals with an impressive 1.58  registered .AT domains per inhabitant.

• The report also covered the imminent introduction of new gTLDs  by ICANN (Internet Corporation for Assigned Names and Numbers). In fact, NIC.AT is leveraging their experience as a registry operator and now offers consulting services to applicants considering applying for a new gTLD. It also provides a Registry-in-a-box service to these applicants.

Why Register an .AT domain?

• If you run a business that operates in Austria or sells into Austria, an .AT is a must.
• Idioms: There is an increasing use of .AT domains to capitalize on catchy domain names that represent certain English expressions / idioms that feature ‘at’ at the end or include ‘at’ in the expression. For example, Form.at, Bureaucr.at  ‘good.at’, ‘targeted.at’, etc.  In fact, we came across the following US-based company that operates a free online  website builder for restaurants called letseat.at
• Austria does not limit the registration of .AT only to its citizens, but allows .AT domains to be registered by anyone worldwide.

Click here to access the entire NIC.AT report.

NIC.AT, the official registry of the country-code Top-Level-Domain of Austria, just unveiled their new NIC.AT Report.  The Registry will be publishing this report three times a year to keep registrants and registrars abreast of the latest developments, trends and issues within the .AT universe.  Additionally, the reports will have facts and figures of the .at zone, including statistics on new registrations and geographic analysis of .AT’s influence around the globe.

The inaugural report showed that .AT, .co.AT and .or.AT are in very high demand.  With 932,132 Domains under Management, the Registry is at the doorstep of the magical 1 Million domain milestone.  Empirically, HEXONET can validate the growth in demand for .AT Domains, as our own reseller registrations for AT have also been steadily increasing this past year.

Amongst registrants, two thirds of all .AT Domains are registered by Austrian nationals, most of which originate from the beautiful city of Vienna.  Outside of Austria though, Germans are the most active among international registrants.

Interesting Statistics:

• 71% of all registered domains within the .AT zone are active websites.
• 20% are redirects, meaning these domains are redirected to other websites
• only 9% are utilized for Domain Parking (Pay-Per-Click)

Key Figures:

Registration History

Distribution of .AT Domains within Austria:

HEXONET would like to thank NIC.AT for publishing this excellent report, a must read for anyone in the industry or anyone connected to the Registry.  Again thanks to the Registry and specifically to our friends Richard Wein and Robert Schischka for making this report happen. For more details on the latest NIC.AT report along with information on the secondary market, please visit NIC.AT Report.

Source: www.NIC.AT

 

 
.AT Special Domain Pricing at HEXONET

Until April 30, 2010, HEXONET is running a .AT special volume pricing promotion where .AT domains can be registered as low as 2.14 (net price: 1.80) EUR per domain/year. The special .AT pricing is based on the volume a reseller does every 24 hours. Simply put, the more .AT domains registered in a given day the lower the price falls that day! Please note that at the end of the each day, discounts levels are reset back to the Daily Start Price of 3.45 (net price: 2.90) EUR per .AT domain.

Pro-rated Volume Pricing

• Domain Volume: 0 – 5 | .AT domains @ 3.45 (net price: 2.90) EUR per domain/year – Daily Start Price
• Domain Volume: 6 – 10 | .AT domains @ 2.86 (net price: 2.40) EUR per domain/year
• Domain Volume: 11 + | .AT domains @ 2.14 (net price: 1.80) EUR per domain/year

Rules and Program Guidelines

• This promotion ends April 30, 2010.
• Promotional prices only apply to new 1 year registrations (.AT domain renewals and/or transfers are excluded).
• The price promotion only applies to .AT. Excluded from this promotion are .CO.AT and .OR.AT Domains.
• Tiered pricing discounts are based on registrations over a 24 hour cycle.
• Pricing resets to the Daily Start Price at the end of each day (00:00 UTC).
• Daily 24 hour volume promotion was modeled using feedback from resellers and domainers to prevent abuse.