Top 5 Ways Your Company Can Implement Domains Into Your Marketing Strategy
By now, you know all about new domain extensions and the huge opportunities for choice and selection (there are over 1,200 new top-level domains to choose from!). But other than using new domains as your primary website, what other ways have you taken advantage of domain names in your marketing strategy? If you're stuck and not sure how to implement domains into your marketing plan, then read on. We've listed our 5 favourite ways you can shake up your marketing strategy by using new domain extensions.
Specialized Website Pages
Is your company looking to highlight a particular page? Why not use a new top-level domain (TLD) to give it the attention it deserves! If you're trying to increase your hiring efforts, using a .CAREERS domain can be the push your company needs to get those quality applications. With a .CAREERS page, you have the opportunity to brand and market the page to fit your specific needs. Attending career fairs? Great! Use your new domain on your banner, business card, or flyer for an easy-to-remember URL that applicants will keep top of mind.
Not currently hiring? No problem! Showcase all your company events on a seperate .EVENTS page. This way, you can show your customers, employees, and other interested parties exactly what events your company is planning to attend or host. You can even include easy to use meeting planners where other attendees can select a time to meet with you or your colleagues at specific events, saving you some of the time and headache from event planning.
Other great uses include a .PHOTOS page which can act as your own branded Flickr (Six Flags uses the .PHOTOS domain for memory photos you can purchase from your visit to the park), a .EDUCATION page that can be used for continued employee training, and a .NEWS page to highlight all new company news and press releases.
Brand Campaign Website Pages
Take your campaign to the next level with a unique website using a fun and relevant new domain. Companies can get stagnant when releasing product launch after product launch. Switch it up with a full website takeover on a seperate domain. This gives you the opportunity to have fun with your digital marketing efforts, while also showing your customers something they haven't seen before.
Let's say you're the owner of a local pizza shop that just launched a brand-new veggie pizza. A domain like EATVEGGIE.PIZZA will most definitely stand out more than a dedicated page on your current website. It's also eye-catching when displaying it in digital or print ads and fun to hear if you choose to go the radio or podcast route.
Shorten Your Links on Social Media
Sure, you can use a link shortener such as Bit.ly without taking a second thought and achieve some of the goals you had in mind (a shorter link and analytic reporting), but what about your branding? Customizing your link shortner by using a new domain is just another way to stand out from the competition, and appear professional and legitimate.
At HEXONET, we use HX.LINK as our link shortener, which is able to highlight all the different types of links we choose to post, including blogs, news articles, career news, and more. Microsoft is another great example that uses a similar approach with their MSFT.SOCIAL link shortener. We suggest using a more generic domain if you plan on sharing multiple types of links like us, such as .LINK, .ME, or .INFO. However, if your company is a blogging wizard and pumps out multiple blogs a day, you may want to choose something more specific, such as a .BLOG domain. Or maybe you're a reliable news source and want to show off your abilities by using a .NEWS domain. The possibilities are endless.
Social Media Marketing and New Domains
We've gotten far enough into the blog and have built some trust with you, so we're going to share a secret. Did you know that you can use new domains as your Instagram handle? And did you know that using this tip is one of the easiest ways to ensure your website is top of mind for your customers?
Test it out! Let's say you're currently using a .TECH domain. Instead of choosing the MYCOMPANY handle, try MYCOMPANY.TECH. This helps your customers visualize your domain, creates interest, and best of all, it provides clean and effortless branding across all channels by connecting your web marketing efforts to your social media marketing efforts.
Employee Engagement Website Pages
Our final tip is for all our Human Resources folk! Use new domains for an engaging and interactive platform for your employees. Take advantage of domains such as .FUN or .SOCIAL to create a platform your employees can thrive in. Include company activities, photos from previous events, company-wide challenges, upcoming events, important company information and more. Use this page as a way to connect employees and as a way to onboard new members.
What else can you do with new domains? Let us know!
Head over to our domain search and look through over 700 top-level domain options - you're sure to find something that fits!
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