Donuts, the largest registry of new gTLDs, is launching four Chinese IDN (Internationalized Domain Name) new gTLDs this month. Here's a quick snapshot:
.游戏 (GAMES) .xn--unup4y
This TLD represents the Mandarin word for GAMES. There are millions of people and organizations worldwide that speak Mandarin who also create, stage, participate and enjoy games, including contests and recreation of all kinds. The online gaming market continues to grow exponentially, especially in China.
.企业 (ENTERPRISE) .xn--vhquv
This TLD represents the Mandarin word for ENTERPRISE, which is intended for use by companies and businesses. Businesses and organizations anywhere in the world that cater to the millions of diverse Mandarin-speaking individuals should seriously consider this TLD.
.娱乐 (ENTERTAINMENT) .xn--fjq720a
This TLD represents the Mandarin word for ENTERTAINMENT. It will be appealing to those people and organizations worldwide who speak Mandarin and who also have an affinity for or are involved in the entertainment industry. It can also a TLD for the outward expression for fans and critics associated with entertainment.
.商店 (SHOP / STORE) . xn--czrs0t
This TLD represents the Mandarin word for SHOP or STORE. There are millions of people and organizations worldwide who speak Mandarin who operate, supply, or frequent stores or shops. The domain name is also great for individuals who simply love to shop or blog about sales in Chinese.
You will be able to place pre-registrations for these TLDs starting September 14th. In the meantime, be sure to place your Expressions of Interest (EOIs) today to secure your position in the queue.