The Internet Walled Garden for Adults
"Let's face it, the Internet is home to large volumes of adult content that is here to stay ... a new Top-Level-Domain called .XXX ... has been created to clearly signpost adult entertainment on the Internet."
On March 18, 2011 the .XXX sponsored Top-Level Domain (sTLD) received final approval through ICANN (Internet Corporation for Assigned Names and Numbers). The approval grants ICM Registry the .XXX web suffix with the same rights as .com, .net, .info and other TLDs. The key difference being that as a sponsored Top-Level Domain, .XXX domains will only be available to the adult entertainment industry. As a result, the benefit for everyone, according to the ICM Registry is, "the creation of .XXX will create a clearly signposted place where adult content can be accessed and allow surfers to have clear idea of the nature of the site before they click, rather than after. .XXX isn't just a helpful distinction, it's the progressive new home for adult entertainment online."
Launch Phases: (A comprehensive overview here)
|Sunrise A:||This is dedicated to members of the adult sponsored community with either verifiable trademark rights or owners of exact matching domain names in other IANA TLDs which is also known as "Grandfathering."|
|Sunrise B:||This was created especially for non-adult IP holders who are non-members of the adult sponsored community with verifiable trademark rights so they can block their domains in the .XXX sTLD.|
|Landrush:||For members of the adult sponsored community but NOT on a first come, first served basis. Unlike Sunrise A and B, there are no qualification requirements needed for Landrush. Applications for competing names will go to a closed-auction at the end of the Landrush period.|
|General Availability:||This is when members of the adult sponsored community get regular, resolving names on a first come, first served basis. Non-members of the adult sponsored community can also get "Non-Resolving" names.|
Defensive Registrations for Brands Outside the Adult Industry:
|Brand owners outside of the adult entertainment industry should be vigilant and take advantage of Sunrise B. Sunrise B was designed as a cost-effective, one-time registration to prevent the registration of trademarked brands (see video below).|
The potential risk of cyberquatters hijacking a domain name is very real. This preventative measure could be much cheaper in the long run than taking formal legal action after the fact. ICM Registry's policy of enabling trademark holders to effectively block a domain name is definitely revolutionary.
Pre-Registration of .XXX Domains at HEXONET:
HEXONET has detailed pricing and instructions on how to proceed here. Please do not hesitate to reach out to our sales team with any questions by emailing us at firstname.lastname@example.org
Finally, we would like to leave you with a special .XXX promo video that we have just launched. We look forward to getting your feedback on what type of impact the release of .XXX will have on the Internet community.