Set up Shop at .SHOP!

Launched in September 2016, .SHOP is operated by GMO Registry, Inc., and there are already over 260,000 registered .shop domains according to

Let's take a closer look at how .SHOP can potentially help transform your online sales.

Marketplaces such as Etsy, eBay and Amazon provide an outlet for sellers of products -- anything from vintage clothing and handicrafts to electronics and books -- to reach a mass market at a relatively low cost. Not only do they make it easy to connect with millions of consumers, but they provide many of the tools and services that make it simple to manage, promote and grow your business.

Yet many people open up a shop on a popular online marketplace and wonder why their items aren’t selling. Etsy and eBay give you the storefront, but you must do your own marketing and digital optimization to be successful. Getting one step ahead of this game can help you master the ins and outs of an building your online business. With new domains like .SHOP, .LIFE, and .GURU popping up more and more in Google search results alongside standard dot-com domains, online merchants of all sizes are in a great position to enjoy the perks that come with these new extensions. Using new domains like .SHOP in a customized way or as a logical shortcut to a merchant page within an e-commerce marketplace makes a lot of sense.

If you’re a small seller with great products looking to stake out a strong brand identity, you will undoubtedly feel limited by the dedicated URL provided to you by the Amazons and Etsys of the world. These URLs are usually long, unwieldy strings of words and characters that don’t lend themselves to your promotional efforts. Using a .SHOP domain makes it possible to turn your web address into a valuable piece of real estate, and it’s a lot easier than you may think.

We are pleased to offer our customers a special promo celebrating the one year anniversary of .SHOP!

Promo Details:

    Promo Starts: September 1, 2017 at 10:00 UTC
    Promo Ends: September 30, 2017 10:00 UTC
    Promotional Pricing in ALL Price Classes:  3.56* (net price: 2.99) USD/Domain/Year
    Promotion only applies to new 1-year registrations
    Multiyear registrations are possible, however promotional pricing only applies to the first year
    Transfers and renewals are NOT eligible at promotional price
    Premium Domains are NOT eligible at promo price