Spotlight on the .世界 ("dotWorld") new gTLD

HEXONET is pleased to announce that it now offers the new gTLD .世界, meaning the “world” for Chinese, Japanese and Koreans alike.  .世界 is the perfect example of an IDN new gTLD or Internationalized Domain Names (IDNs) that represents a domain extension using characters other than the traditional ASCII characters (a through z). IDN new gTLDs are a key component of ICANN's new gTLD program. In fact, several IDN new gTLDs have already been very successful in China, including .网址 (meaning web address), .在线 (dot Chinese online) and .中文网 (dot Chinese website).  These IDNs are now ranked among the top 100 new gTLDs worldwide in terms of domain registrations. (source:

Netizens in Asia will now intuitively use and search the Internet using their native languages rather than English. Take advantage of a .世界 domain that will be sure to resonate with a marketplace representing over 1.5 billion people.

Here are some examples of organizations that have already embraced .世界